Day: March 17, 2021

What is Digital Marketing? In olden days, marketing was all about TV ads or newspapers or leaflets. But with the easy access to the internet, marketing is also evolving. Marketing is now mostly about reaching your mobile and laptop screens, about popping up on your google search. And that is called Digital Marketing. Digital marketing can be defined as a wide range of marketing tactics that mainly relies on the internet to reach and connect with the specific segment of the audience. Digital marketing consists of a number of Internet marketing techniques, such as search engine marketing (SEM), search engine optimization (SEO), search engine marketing (SEM), email marketing and so on. It also includes non-Internet channels such as short messaging service (SMS), multimedia messaging service (MMS), call back, e–books, and games. With marketing being Objective of digital marketing is to engage customers in a two-way interaction: between the customer and the company. This interaction is attained by designing interactive digital media. It helps in understanding the requirement of the user with some kind of end user action. For example, to receive a free demo, a student might be required to register or fill out an enquiry form, benefiting the advertiser with a valuable customer or lead. Who is Digital Marketing for? Since the 90s when digital marketing was first introduced, it is changing the structure of marketing all over the world. With Digital Marketing setting new trends, it has become a must have skill for almost everyone. Let’s find out who is digital marketing for: 1. Entrepreneurs: With the help of internet and digital marketing, entrepreneurs can help their businesses by targeting the audiences that will be genuinely interested. Digital marketing can give you an access to audience without any geographical barrier. Effective planning and planned audience targeting Digital Marketing strategies have the highest potential to reach the right customers at a much lower price. It can create a big impact and earn loyal customers for any business. 2. Engineers and MBA: With the MBA and engineer degrees losing the charm in todays job market, Digital marketing can be considered as the new mint maker. Knowledge of techniques of digital marketing can surely help the engineers and MBAs to get the roles as per their expectations as it will help you stand out in the crowd. 3. Students: Digital Marketing doesn’t need any technical knowledge and hence is easily understandable. With more and more digitalization happening, job market has huge number of opportunities for digital marketers that can help companies in promoting the products and services online by creating the right kind of buzz with advertising. Pursuing the career in Digital Marketing can be of huge advantage for the students in today’s saturated technical market. 4. Housewives: With the help of digital marketing, you can start your own venture where you can work at flexible hours. Being a freelancer can give you the choice to take projects according to your own pace. These activities don’t even require a lot of money to start. What Does a Digital Marketer Do? A digital marketer is responsible for creating brand awareness online. Digital marketer is the professional with the specialisation in growing revenue for the companies with the help of digital advertisements and communications. Some of the tasks of the digital marketing professional are: Designing, managing and analyzing campaigns on digital platforms Content writing, creating backlinks and Press releases Designing websites and landing pages Digital marketing has a wide range of jobs for every creative soul varying from being a content writer to a graphic designer and video editors. Career in Digital Marketing Digital marketing has become the most effective way for the promotions and marketing of products and services, reaching out to a targeted audience. It can be said that digital marketing is the fastest mode of advertisement and hence businesses from all the sectors are focussing on digital marketing activities. According to the article by Business Insider, India’s digital economy is expected to touch $1 trillion mark by 2022. Some of the reasons why digital marketing is a good career choice are listed below: 1. Diverse career: Digital marketing industry provides a wide range of career opportunities like Digital Marketing Executive, Social Media Manager or Content writer. 2. Flexibility: One can explore both full-time and freelance opportunities in digital marketing field as these jobs don’t need you to be in the office. You can work from anywhere at your own convenience. You can also explore the options of working on per project basis instead of number of hours per week. 3. Pay Cheques: Companies know the power of digital marketing with the digitalization happening in every sector. Hence, the businesses are not shying to allocate huge budgets for digital marketing and professionals who can do that. 4. Be the Creative One: If you want to let your creative juices flow freely, digital marketing is your choice of career. Its not some boring 9 to 5 job, instead it can provide creative opportunities with its vast pool of requirements for bloggers, content writers, Ad creators, video editors, to name a few. 5. Evolving Career: The career in digital marketing is continuously evolving with the change in strategies. This is an attractive career for those who wants to stay updated with the current trends and wants to be the one experimenting in the career. Future Career Scope of Digital Marketing in India The internet penetration in India, according to a report, is the highest in the world leaving US and UK behind. In the present digital era, almost everyone is present on the internet regardless of their age, gender or location. Acc to a survey around 79% of the people are using internet through their mobile phones. A company with business acumen can’t ignore these users, making the career in Digital Marketing in India relevant for growing the businesses. With online advertising market in India growing a rate of 30% every year, there is a huge void for digital marketers. With the government supporting ‘Digital … Read more