Day: April 13, 2021

The scope of career in digital marketing is on a boom and hundreds of thousands of candidates are trying their hands on this domain so that they can have a prosperous career and a happier life. The career opportunities are highly rewarding in this domain. If you are the kind of person who is not very fond of technical stuff and want to try something avant-garde, then digital marketing is for you. This niche is filled with challenges to overcome and you can learn something new every day. Career/Jobs Opportunities in India The job opportunities are not limited to this domain. One can become a digital marketer, ad expert, content writer, search engine optimizer, web developer, social media expert, email marketer, graphic designer, and more. All these roles are totally different from each other and have lots of value on their own. The rate of growth for the need of digital marketers in India alone was approximately 12% in 2016, 14% in 2017–18, and about 24%-37% is expected to grow by 2020–2021. Now, let us see the various job roles in the world of digital marketing: 1. Search Engine Optimization What is Search Engine Optimization?  In simple words, search engine optimization is the process of increasing the visibility of a website on search engines; not just Google but any search engine that may include – Yahoo, Bing, Yandex, Baidu, AOL, Ask.com, and more. Search Engine Optimization plays a major role in the realm of digital marketing as it elevated the ranking of a website and thus helps a business to gain more profit as they are more visible on search engines. Search engines such as Bing and Google utilize crawlers or bots to crawl pages on the internet that goes from site to site. This is used to collect all possible information about those web pages and then the bots put them in an index. After that, a complex level algorithm analyse the pages in the index and takes hundreds of ranking factors into account in order to determine the order of pages that should appear in the search results for a given search query. Myriads of job roles exist in the domain of search engine optimization and the major ones are: SEO Head SEO Manager SEO Team Lead SEO Executive/Analyst SEO Trainee Various Search Engine Optimization Designations: Eligibility and Qualification Required Let us see in detail what types of job roles are available in the domain of search engine optimization. The major job responsibility of these job roles aligns with each other as they all want to rank a website higher on search engines. They are the ones responsible to do search engine optimization activities so that a business can generate more profit than before. 1. SEO Head Eligibility: At least 4-5 years of experience in digital marketing Qualification Required: A bachelor’s or master’s degree 2. SEO Manager Eligibility: At least 7 years of experience in digital marketing Qualification Required: An MBA is preferred for the role of SEO Manager. 3. SEO Team Lead Eligibility: More than 5 years of experience is preferred Qualification Required: A bachelors or master’s degree will be great 4. SEO Executive/Analyst Eligibility: 1-2 years of experience is required for a professional to become SEO Executive/Analyst Qualification Required: A bachelor’s degree will suffice for this job role. 5. SEO Trainee Eligibility: A fresher can apply for this job role as one will learn a lot in this trainee/fresher job profile. Qualification Required: A bachelor’s degree.   Average Salary Range for Each designation in SEO The salary is different for different types and levels of experienced professionals. For obvious reasons, a 5-year experienced professional will get more salary than a 2-year experienced SEO professional. The salary will increase with time and experience; so be patient and enjoy the journey towards becoming a great SEO working professional. Enjoy your job responsibilities and you will see that you are already on the path of becoming a successful professional. Role Salary in Rupees 1. SEO Head 8-10 lacs per annum 2. SEO Manager 7-8 lacs per annum 3. SEO Team Lead 6-7 lacs per annum 4. SEO Executive/Analyst 3-4 lacs per annum 5. SEO Trainee Depends upon the organization 2. Search Engine Marketing (SEM) or Google Ads What is Search Engine Marketing? Search engine marketing is a surefire way of marketing a business that uses paid advertisements which appear on search engine results pages also known as SERPs. The advertisers bid on the selected keywords that users of a search engine such as Google and Bing may enter when they are looking for certain products or services. This will give the advertiser a tremendous opportunity for their ads that will appear alongside results for those search queries. These ads are also known as pay-per-click ads that come in a variety of formats for an SEM professional. Some might be small and text-based ads, whereas others, which include product listing ads also known as PLA or shopping ads are more visual in nature. The product-based advertisements allow the interested consumers to watch important information on the go that generally includes ratings, reviews, and price. Various types of job roles exist in the niche of Search Engine Marketing. The major ones are: SEM Head PPC Account Manager PPC Team Lead PPC Executive/Analyst PPC Trainee Various Search Engine Marketing Designations: Eligibility and Qualification Required Let’s see what the eligibility is and the qualification required for various job roles in the realm of search engine marketing. Here, one person might report to another in order to get a job done. Rarely, they work in isolation because at some point a professional needs help or assistance from other working professionals. The main goal is to optimize ads and get the maximum business out of them. 1. SEM Head Eligibility: More than 7 years of experience Qualification Required: A master’s degree 2. PPC Account Manager Eligibility: 5+ years of experience Qualification Required: A master’s degree 3. PPC Team Lead Eligibility: 3-5 years of experience Qualification Required: A bachelor’s or master’s degree 4. PPC Executive/Analyst Eligibility: 1-3 years of experience Qualification Required: A … Read more